Search Engine Optimisation
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page from search engines via "natural" or un-paid search results as opposed to other forms of search engine marketing which may deal with paid inclusion.
Q "Why do I need to be optimised for search engines?"
A More visits to your website!
Why go to the time and expense of developing a website if it does not get in front of prospective customers?
Search engines are the most popular way for people to locate companies on the web that they have not dealt with before. Some companies quote as many as 80% of their page impressions come from search engine users.
If you attempt a search against a core product or service you supply and your company site is not one of the results returned by the search engines that's bad news. You may miss out on a customer using similar search terms.
If you find your competitor's site is listed, then that prospective customer who did could not find you may well have now found your competitor. Good design and optimisation of your site should help to prevent this nightmare scenario.
Your website must be designed with search engine optimisation in mind from day one. Relevant keywords and phrases need to be incorporated, and it needs to be coded in a way that is search engine friendly. We submit your web site to the leading Search Engines. Many sites become dropped from a Search Engine over time, but our service ensures that they are always linked and indexed. We check on the page optimisation each month to ensure it appears high in the results.
A number of other key tasks need to be performed regularly to ensure that your site is easily visited and referenced by the search engines. For example, justDynamic will pro-actively telephone YOU to prompt for additional or updated content for your web site. On a regular basis we will encourage link building. We will update the "Page Last Updated" date on ALL of the pages on your web site every month. This helps to build trust with your web site users and demonstrates to the search engines that someone is looking after the site on a regular basis.
Most businesses do not have the necessary knowledge in house to undertake this highly skilled and time-consuming process. Our experience of those businesses that do try to do this themselves is that they expend significant amounts of time and effort only to be disappointed with the results.
We provide this important service as part of our Active Management Plan.